The brief

As part of an ongoing project to strengthen their web content and SEO ranking, security experts ADT wanted to refresh existing web copy with simple and succinct messages that sold the benefits of their solutions.

This is an example of the web copy I wrote for SME customers – who look for peace of mind and flexibility to help them create a bespoke security system for their premises.

The copy


With the most advanced CCTV technology protecting your premises, you can be reassured that the security experts at ADT are looking over your business 24/7. Whatever the size of your premises, we can create the leading edge video surveillance solution that’s right for you.

Remote checking with immediate response

We can use video surveillance equipment remotely to carry out checks around your premises – and if a burglar or fire alarm does sound, our monitoring centres will provide an immediate response.

Manage your recordings and storage digitally

If you want to focus on particular areas, or record and store footage digitally to improve the effectiveness of your CCTV system, our adaptable solutions means you can do just that.

Video surveillance that fits around you

The flexibility of our video surveillance means we can merge it with your existing security systems so you can create a comprehensive security package that’s tailored to your business.

Picture quality you can rely on

Achieve excellent CCTV picture quality and capture the smallest of details with High Definition and MegaPixel camera systems that allow you zoom in without losing resolution.

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