Arco’s mission is to keep people safe at work – and one of the ways they do that is to run social media campaigns raising awareness of the many dangers of working in the construction industry.
To write short and powerful messages for a suite of ’tiles’ that can be viewed and shared on social media.
I wrote between six and ten social tiles for each campaign using available data and statistics on the subject – like injuries caused by vehicles:
The ‘Get Winter Ready’ campaign:
Staying protected while working in the sun:
Raising awareness of the norovirus:
The ‘Be safe, be seen’ hi-viz campaign:
Product innovations like the new Household Grip Glove:
And their partnership with DuPont™ to develop fabric technology: