Jet2 Weddings

The brief

To explore propositions and write introductory brochure copy for the proposed Jet2 Wedding brand, with a focus on Cyprus.

The thinking

After talking with couples who chose to marry abroad I was able to understand their ambitions and motivations, which were:

  • Fairytale locations and perfect weather
  • Affordability
  • Everything taken care of

The copy – propositions

The day you’ve dreamt of, the way you dreamt it
Say ‘I do’ with Jet2
Your perfect day in every way

The copy

Congratulations on your engagement!

Here at Jet2 Weddings we make sure your big day is as precious as the vows you make and the rings you exchange.

As holiday experts we know that the romantic Mediterranean island of Cyprus guarantees more than just sun. The original island of love has the charm and enchantment for idyllic and intimate ceremonies, making your dream wedding a reality.

‘I do’ is something our wedding planners like to say too. We take the stress out of the organising, leaving you to enjoy counting down the days. With all the little details taken care of, it’ll leave you looking as beautiful and feeling as romantic as your perfectly sunny surroundings.

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