Mariners Promotion Ale

When Grimsby Town finally won the National League play-offs to secure their return to the Football League in May 2016, a local brewery decided to celebrate the long-awaited promotion by releasing a limited edition pale ale.

The Thinking

After three consecutive play-off failures to Newport, Gateshead and Bristol Rovers, the Mariners finally won promotion with a 3-1 win over Forest Green at Wembley.

Much had been said and written about the club’s fragility and inability to win – not just in the play-offs, when it mattered, but also in games played in front of larger-than-normal crowds.

This was the inspiration behind my advert.

The resultAle advert