Virgin Atlantic

Virgin Atlantic wanted to become more influential online, so I worked with a data analyst to write content for their real-time social engagement experiment.

The brief

To write a series of tweets across five days on behalf of Virgin Atlantic aimed at key social influencers in a conversation around the future of flying.

The tweets were part of an integrated approach to support an experiential event at Canary Wharf.

The thinking

Working to the Virgin Atlantic brand style and tone of voice, I tweeted on their behalf in real-time to engage travellers and technology advocates identified by a social intelligence tool.

The copy

Obviously I wrote and sent a lot of tweets out during the week – the tweets below give you a flavour of how I was encouraging people to take part.

See the #futureofflying at our event at Canary Wharf where you can try Google Glass for size.

The flight simulator at our #futureofflying event at Canary Wharf is ready for its next challenger. Is it you?

We’d love to know what your thoughts are on the #futureofflying. Use the hashtag to let us know.

The results

Following the week’s activity, Virgin Atlantic became the most influential airline on social, with an 87% uplift in brand mentions globally, and a campaign reach of over six million for the #futureofflying conversation.

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